VR Media Lab is one of Europe's largest virtual reality (VR) installations with a unique configuration of visualization facilities.

The overall object of VR Media Lab is to create a forum for the research and educational environments of Aalborg University as well as functioning as a partner and expert centre for the industry focusing on development projects using VR.

VR Media Lab does not only focus on the use of large and advanced display systems, which might be the largest assets of the laboratory. VR Media Lab works with the VR technology in many fields, including small and mobile units as well as augmented reality, interaction, and perception.